The Pepsi/Coke test for 2008 Audi A4 Cars

Are you more likely to buy an 2008 Audi A4 if you can drive it at the same time as 3 other cars within 30 min of each other? Well that is what Audi car dealers are banking on with this new initiative called: New 2008 Audi Driving Experience and Signature Competitive Comparison Program.

Interested? Check out this press release and find out when they will be hitting your city next.

My 2 cents on Audis: Sheek, sophisticated comparable to BMWs or Saabs or Volvos but still prone to some malfunctions as compared to say a Lexus or Acuras

Here is an excerpt from the press release:
The 2008 Audi driving experience, running July through November, features a national tour with signature events in eight major markets – Chicago, Boston, Washington, D.C., New York, Atlanta, Miami, Dallas and Los Angeles – conducted on renowned racing circuits, including the Autobahn Country Club, New Hampshire Motor Speedway, Summit Point Motorsports Park, Pocono Raceway, Atlanta Motor Speedway, Homestead Miami Speedway, Texas Motor Speedway and California Speedway, respectively. The tour will offer participants the opportunity to explore the remarkable performance capabilities of Audi vehicles by putting them behind the wheel of signature models, including the 2009 A4, RS 4, TT, Audi Q7, S5 and the 420-horsepower R8.

The Audi driving experience offers two driving programs: Competitive Comparison and Enthusiast. The Competitive Comparison is a complimentary two-and-a-half-hour introductory program in which participants will test the all-new 2009 A4 alongside three other vehicles in its comparable class, including the BMW 328 Xi, Mercedes-Benz C300 4Matic and Lexus IS 250 AWD. To both teach the fundamentals of driving and demonstrate, through hands-on experience, the superior handling capabilities of the A4, six exercises were designed to replicate real world conditions, including Acceleration, Swiss Slalom, Wide Turn, S Slalom, Emergency Lane Change and Braking – each will be carried out in all four vehicles. Participants, split into two groups, will also get a chance to drive the all-new A4s on the racetrack.