Mercury Car Dealers May Be Closing Shop!

“It’s hard to sell a Mercury when it looks just like a Ford that’s priced at $4,000 less,” said Tom Libby, an auto industry analyst at J.D. Power & Associates.
(I got this quote from an article in LA Times:
http://www.latimes.com/business/la-fi-garage10-2008may10,0,5324378.story )

I think the quote speaks volumes on why this may be happening. Another indicator for me is that the new generation thinks nothing of this brand when it comes to buying new cars. Nothing “cool” about their new productions. Talk about survival of the fittest. I guess in a car dealer jungle out there, with today’s scarcity of customers, there is bound to be some automobile brand casualties.