Car Dealers & Mind readers

Do you play poker? Are you any good? A good poker player knows how to read his or her opponent. You can’t rely on getting good cards to play your hand each time. A successful poker player also reads the other person’s mind, and goes in strong if he senses a weak hand. It’s a science, just see how many repeat players make it to the final table at poker tournaments.

Where am I getting with this? Well, selling cars is like a game of poker for some car dealers. They try to read your thoughts, cater to your doubts and profit from your ignorance on matters related to car buying. If you are a person just looking to lowest car price, they can easily sell you a new car at the lowest price you think possible, and then make money giving you a low price on your trade-in, a high interest on your car loan, extra costs for your service plan etc. Car dealers practice talking to customers every day and they have gotten pretty good at their game.

So what is your best defense? Preparation of course! You can find out your dealer’s poker hand before even talking to the dealer. While they don’t know what you can afford, or how much you know about car buying, you can know everything about their business, the car, and go in knowing what a bargain looks like. Check out my insider tips here: Car buying tips

With all the knowledge you will find out at the link above it will make you a great mind reader at car dealers.