Car dealers and Social Networks

As far apart as those 2 worlds seem to be, they are becoming closer than anyone can imagine. Before internet or even during the time when most people in communities could not read, mankind “educated” themselves before doing anything new by asking around their friends and peers. Well fast forward a few hundred days or years, today this natural tendency has manifested itself into online social communities, and more and more people are turning to these communities before they finalize on buying a particular type of car. Car dealers and manufacturers have noticed this trend and are creating online communities addressing this medium to win people’s trust in their brand.

Smart move car dealers!! Kudds to the dealers who are taking on awareness of brand approach.

Here is an excellent article by a web author to drive home the point. He pretty much lists examples of car makes using this trend and reaping benefits of this new channel.. GM, Saturn, Chevy